AI Insights · Timothy · July 2025
Top 5 Photo and Video Apps in Kenya: Q2 2025 Performance
Explore the performance trends of the top 5 photo and video apps in Kenya during Q2 2025, featuring CapCut, YouTube, Instagram, Snapchat, and Google Photos.
In the second quarter of 2025, the top photo and video applications in Kenya showed varied performance across different metrics. The data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active user trends.
CapCut - Video Editor by Bytedance Pte. Ltd saw an impressive increase in weekly revenue, peaking at around $4.4K by the end of June. Downloads fluctuated, starting at 47.7K and closing the quarter at 38.5K. Weekly active users reached a high of approximately 1.09M mid-June.
YouTube, published by Google, maintained a consistent revenue stream, averaging about $4K to $4.8K weekly. Downloads varied, with a notable rise to 15.8K in late June. Active users remained robust, with slight increases peaking at 22.2M in mid-June.
Instagram experienced a steady revenue climb, ending the quarter at $2.9K. Downloads showed a significant drop mid-quarter but recovered to 67.5K by the end of June. Active users hovered around 4.5M, with a peak of 4.6M in late June.
Snapchat from Snap, Inc. had modest revenue growth, peaking at $1.6K in late June. Downloads were highest at 66.6K in late June, while active users fluctuated around 3.1M.
Google Photos: Backup & Edit showed steady revenue increases, reaching $2K by the quarter's end. Downloads remained stable, with a peak at 12.7K in early June. Active users consistently hovered around 6M.
For more detailed insights and data, visit Sensor Tower.